![]() This is to help ensure that Instagram users are dealing with authentic brands and people that they want to follow. Instagram offers a verification check for accounts representing well-known brands and influencers where there is a high likelihood of the account being impersonated. Instagram verification prevents impersonation, which is why it’s reserved for celebrities, global brands, and public figures. The badge has one simple purpose, and that is to show that the user is an official profile. What does the Instagram Blue Checkmark mean?Īlso known as the Instagram verified sticker, the blue checkmark appears next to the account name, as well as in searches, and when the Instagram account owner comments on posts.
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